Ekmob SFA
AI powered sales force automation & field operations platform
Project Overview
Ekmob SFA’s product experience was designed as a cross-platform ecosystem, with intuitive web and mobile interfaces at its core. Serving 500+ enterprises across 13 countries, the platform enables sales teams to automate daily field operations and track complex pipelines through a unified, data-driven workspace.
User Research & Discovery
User Flows
Wireframing
Mobile & Web UI Design
Design System
Prototyping
Usability Testing
Cross-platform overview displaying the core web dashboard and mobile interface.
Modular design architecture built for scalability and daily operational clarity.
Starting Point
The design process began with UX research focused on sales behaviors, operational workflows, and critical moments requiring speed and clarity. Key insights defined the platform's core UX priorities: clear information hierarchy for complex pipelines, streamlined user flows across mobile and desktop, and fast, accessible interactions minimizing daily friction. A unified visual language was embedded across interfaces to balance brand identity with data-dense utility.
Mobile Experience
A purpose-built mobile companion prioritizing instant accessibility, clean data capture, and low interaction friction. Sales reps can execute visits, capture critical meeting notes, and track real-time targets effortlessly on the move.
Web Experince
A high-density desktop workspace designed for deep visibility, team management, and operational analytics. Sales managers can monitor live field operations, analyze multi-country pipelines, and make data-backed decisions through a clear, customizable interface.
Key Features
The end-to-end redesign unified complex field workflows with executive decision-making, leveraging Arya AI and a centralized design system to scale operational efficiency.
+32%
Streamlined mobile forms and one tap interactions drastically reduced the time required to complete daily visits.
2.5x
A unified, multi-platform component library accelerated design-to-development handoffs across web and mobile squads.
+40%
Automated meeting summarization and voice-to-data logging eliminated repetitive end-of-day administrative work.
500+
Successfully scaled adoption across diverse enterprise sales teams in 13 countries without operational friction.