Sultan Center
Multi regional e-commerce platform
Project Overview
Sultan Center mobile experience was designed as a unified retail ecosystem serving four distinct Middle Eastern markets: Kuwait, Oman, Jordan, and Bahrain. Built to modernises grocery and general retail shopping, the application brings multi region localization, clear product discovery, and friction free mobile checkout into one cohesive experience.
User Research & Discovery
User Flows
Wireframing
Mobile & Web UI Design
Design System
Prototyping
Usability Testing
Localized mobile storefront and multi region catalog browsing.
Streamlined mobile cart, scheduled delivery selection, and checkout flow.
Starting Point
Design process began with extensive cross border research, analyzing shopping behaviors and regional retail expectations across the GCC and Levant markets. Key insights helped overcome multi country operational complexity: establishing localized catalog hierarchies, optimizing for Arabic first and English bilingual navigation, and building a scalable mobile design system to unify brand presence across all four regions.
Mobile Experience
A high velocity retail companion engineered for quick replenishment and everyday discovery. Shoppers can switch regions seamlessly, reorder staple groceries with one tap, track active promotions, and reserve dynamic delivery slots through an accessible, touch optimized native interface.
Key Features
Complete redesign elevated Sultan Center’s digital presence across the Middle East, transforming regional fragmentation into a streamlined, high engagement mobile shopping platform.
Top 5
Ranked among the top 5 mobile shopping applications in Kuwait post-launch.
+36K
Maintained steady high-intent traffic with increased recurring order volume.
45%
Improved in-app browsing quality, achieving nearly 4 pages per session and strong user retention.