Glocalzone
Glocalzone
Shop overseas, earn while traveling
Shop overseas, earn while traveling

Client
Glocalzone
Glocalzone
Glocalzone
Location
Estonia
Estonia
Estonia
Year
2025
2025
2025
Info
Glocalzone is a platform that connects shoppers who want to buy products from abroad and travelers who want to make a profit.
Glocalzone is a platform that connects shoppers who want to buy products from abroad and travelers who want to make a profit.
Glocalzone is a platform that connects shoppers who want to buy products from abroad and travelers who want to make a profit.




The challenge
Discover
Understanding user needs, business goals, and market landscape through comprehensive research.
Understanding user needs, business goals, and market landscape through comprehensive research.
Understanding user needs, business goals, and market landscape through comprehensive research.
Define
Detailed personas, empathy maps, affinity maps and customer journey map.
Detailed personas, empathy maps, affinity maps and customer journey map.
Detailed personas, empathy maps, affinity maps and customer journey map.
Design & Validate
Wireframes, User Flow Diagrams, User Interface Design, Design System for web and mobile
Wireframes, User Flow Diagrams, User Interface Design, Design System for web and mobile
Wireframes, User Flow Diagrams, User Interface Design, Design System for web and mobile
Implement
Consistent branding elements, responsive design, design system
Consistent branding elements, responsive design, design system
Consistent branding elements, responsive design, design system


Product goals
and objectives
Improving "Order creation" flows
Improving "Order creation" flows
Improving "Order creation" flows
Optimizing the end-to-end order journey by implementing e-commerce inspired UX patterns. Focused on creating a frictionless experience that allows users to effortlessly select products, manage their carts, and complete checkouts with the familiarity of a global retail platform."
Optimizing the end-to-end order journey by implementing e-commerce inspired UX patterns. Focused on creating a frictionless experience that allows users to effortlessly select products, manage their carts, and complete checkouts with the familiarity of a global retail platform."
Polishing the user journey
Polishing the user journey
Polishing the user journey
Improving the experience by using user interviews and analyses to gather feedback. Throughout this process, I worked on various strategies and improvements to make the user experience more effective and satisfying.
Improving the experience by using user interviews and analyses to gather feedback. Throughout this process, I worked on various strategies and improvements to make the user experience more effective and satisfying.
"Successful order" rates from 3% to 50%
"Successful order" rates from 3% to 50%
"Successful order" rates from 3% to 50%
This involved working on various improvements and incentives to ensure users complete their orders successfully.
This involved working on various improvements and incentives to ensure users complete their orders successfully.


Visual transformation
New design elements were carefully curated to improve aesthetics, enhancing the overall appeal of the app.
New design elements were carefully curated to improve aesthetics, enhancing the overall appeal of the app.





