Client
Glocalzone
Location
Estonia
Year
2025
Glocalzone is a platform that connects shoppers who want to buy products from abroad and travelers who want to make a profit.
The challenge
Discover
Understanding user needs, business goals, and market landscape through comprehensive research.
Design &
Validate
Wireframes, User Flow Diagrams, User Interface Design, Design System for web and mobile
Define
Detailed personas, empathy maps, affinity maps and customer journey map.
Implement
Consistent branding elements, responsive design, design system
Product goals
and objectives
Improving "Order creation" flows
Optimizing the end-to-end order journey by implementing e-commerce inspired UX patterns. Focused on creating a frictionless experience that allows users to effortlessly select products, manage their carts, and complete checkouts with the familiarity of a global retail platform.
"Successful order" rates from 3% to 50%
This involved working on various improvements and incentives to ensure users complete their orders successfully.
Polishing the user journey
Improving the experience by using user interviews and analyses to gather feedback. Throughout this process, I worked on various strategies and improvements to make the user experience more effective and satisfying.
Visual transformation
New design elements were carefully curated to improve aesthetics, enhancing the overall appeal of the app.
