Sultan Center
Multi regional
E-Commerce platform
Client
Sultan Center
Location
MENA
Year
2024
Info
This was a collaborative project with the Sultan Center, spanning four Middle Eastern regions covering Kuwait, Oman, Jordan, and Bahrain. The research-driven approach, UX and UI enhancements, and ongoing collaboration resulted in a unified, user-centric platform, enhancing the shopping experience across diverse markets.
The deliverables consisted of a redesigned user interface, a more efficient user experience, and a comprehensive style guide for future consistency. These were developed by the Sultan Center team, aligning with their vision for an enhanced shopping platform.
The challenge
Discover
Understanding user needs, business goals, and market landscape through comprehensive research.
Define
Detailed personas, empathy maps, affinity maps and customer journey map.
Design & Validate
Wireframes, User Flow Diagrams, User Interface Design, Design System for web and mobile
Implement
Consistent branding elements, responsive design, design system
Results
%45
Bounce rate
Improved engagement metrics: nearly 4 pages per visit and 45% bounce rate
5
Ranked
Mobile app ranked among top 5 shopping apps in Kuwait
+36K
Traffic
Maintained steady monthly traffic averaging 36,000 visits with improved engagement metrics
Visual transformation
New design elements were carefully curated to improve aesthetics, enhancing the overall appeal of the app.
